Amid preparations for the 2014 World Cup, Fifa studying measures to ensure the crowded stadiums for the tournament in Brazil. Seeking to minimize the number of empty seats, the organization announced that fans who buy tickets may sell those who do not use during the World Cup. The measure was taken after the Olympic Games in London, England, and the European Championship in Poland and Ukraine, have some disputes without the crowded stadiums. Furthermore, FIFA is concerned with the way that sponsors will use the quota of tickets that will be available. According to the marketing director of the entity, Thierry Weil, advertisers should be transparent regarding the use of inputs. "What we hope is that the advertisers are honest with us about who will come to the stadium and who will not. Want to be told in advance how many tickets they will use and how many do not, so we can redistribute these places," he said. Ticket prices for the 2014 World Cup will be announced in November. As occurred in World South Africa, in 2010, it is expected that there low cost inputs, seeking access for people with less financial power.
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