AOL Subscribers Are Idiots

In 2002, AOL had 35 million subscribers. Now, it has 4 million subscribers who generate $244 million in revenues.

80% of the company's profits STILL come from AOL's subscription business.

What's troubling about AOL's subscription business is who the subscribers are and why they may be sticking around . . . "older people who have cable or DSL service but don't realize that they need not pay an additional $25 a month to get online and check their email."

A former AOL exec explains that this is AOL's "dirty little secret" – "that 75% of the people who subscribe to AOL's dial-up service don't need it."